Why do you need good print?
Print design is done for marketing and brand awareness purposes. This include all printed materials you see in your daily life. After you have left a meeting, your printed materials are the only remnants of your company that are left behind.
In short, your printing design needs to tell your company’s, your brand’s or your services story after you have left. Below I have compiled a few things to consider when trying to achieve this.
Importance of great Print Design
To create the right logo for your business I need to understand the look and feel you would like to achieve as well as what your business stands for. This will determine whether or not we use a standalone symbol, wordmark or combination of a symbol and typeface.
1 – Telling the Story
Design is just as much about producing an emotional experience than it is presenting the visual itself. Print design results in a human response in your audience, pushing them to think, learn, or feel. To achieve this a lot of design planning needs to be done. By understanding the goals of your print design, I will be able to create a design that aligns accordingly and tells your brand’s story.
2 – Minimalistic, Effective Layout
Cluttered design can be confusing and can create a disconnect between your brand’s message and your target audience. Simplicity is essential when it comes to graphic design. Elegant, clean layouts with concise messaging and effective use of white space is more likely to catch your audiences’ eye than something that is over designed and messy.
4 – User Friendly Copy
Like layout design, choosing your copy carefully and limiting the amount of copy you display, can be beneficial to the overall look of your design. Large blocks of copy can be overwhelming, but breaking copy with images or using bullet points can make your content easy to read. It is also important to think about typeface usage and how it will appear to your users. I have more information about this on my logo design page.
5 – The Core Message
Print design’s focus should be on the benefit your customers will receive from your products or services, while highlighting the core objective or initiative. Keeping the message simple is critical, while making sure it relates to your brand’s values. Your message should be obvious whether you’re creating a business brochure design or a simple flyer.
Telling the Story
Other Design Services
I offer a variety of services including graphic design, website design as well as a wide range of photography services.