Why is search engine optimization (SEO) so important?
SEO helps drive traffic to your website and improves natural or organic search rankings. To ensure your site is found, you must stay on top of search engine optimization (SEO), this will ensure your site holds its own on search engine results pages (SERPs). By ranking higher on search pages, you will increase your click-through rate (CTR), which will lead to higher rankings. Doing research about your industry and brand allows me to build a project plan for implementation, effectiveness and success. Improving your websites search engine ranking is my main aim. Although I spend a lot of time ensuring that your website has an effective SEO strategy to increase page ranking, I also need to stress the importance of an online presence. Getting your name and website out there will drive relevant traffic to your business’s website.
If you have a website but no one can find it online, does it really exist?
Over the years I have created a few steps to ensure the design process has a clear direction.
1 – Product Research for SEO
It is very important to supply as much information as possible about a certain product in a clean, concise, manner. Giving your customer enough information will lead to them feeling confident in purchasing your product or service.
On the other hand, not paying enough attention to product or services information will lead to your customer feeling uncertain and not completing their order. A simple example of caring about your customers’ needs would be; letting them know when an out of stock item is available again, this way they will less likely go elsewhere.
2 – Creating a Project Plan
Making your check out process as easy and effective as possible will lead to a happy user.
Giving them shipping options to choose from gives them the power to decide how long they are willing to wait.
3 – Focus on Online Marketing
All sites will have a payment confirmation page that will pop up to confirm your client’s purchase and an email confirmation to set them at ease. Each sold item will have tracking assigned to it and your customers will be able to track their order on your site with their login details.
Rank higher on search pages
Increase click through rate
Social Media Marketing
Core Website Design Services
The below services are there to ensure you are found on search engines, your site can be viewed on mobile devices, your clients details and payments are safe and your site is up to date and maintained.
- Hosting & Domains
- Responsive Design
- Website Analytics & SEO
- Secure Online Stores
- Payment Gateways
- Website Care Plans
Domain hosting services are offered in both monthly and yearly costs. Not all websites have the same requirements thus pricing for hosting will differ.
Contact me for more information on registering and hosting your website.
When I design your website, user experience is the most important. Keeping your users happy means positive feedback and return traffic to your site. Having a website that is easy to read on Android, iPhone, iPad or other tablet devices is very important.
Mobile searches are growing rapidly; your site needs to be devise friendly!
What is responsive design?
A responsive design ensures your website design adapts to each unique device used to access your website. This means it will automatically resize all onsite content, images and functionalities for mobile, desktop and tablet devices.
Why is all this important?
A responsive website re-sizes its layout for desktop, mobile and tablets to ensure the website is easy to use on any device. Mobile web usage is growing at a rapid rate and having a website that is not responsive for these devices could potentially have your company miss out on business opportunities.
Google Analytics will help you keeping track of your website traffic and customers visiting. Visit my SEO PAGE for detailed information about why you need search engine optimization and how you will benefit form it in the long run.
Having an online store requires you to have a secure payment gateway as well as a site that will keep your customers information safe.
I will guide you in setting up an payment gateway that will work for your needs.
I offer various Website Care Plans to ensure your website stays up to date, your website is an longterm investment. Additional to the upkeep of your website I also offer advise on how you can benefit from your blog.
Understanding your investment in SEO and planning your online future. Know what happens and why you need to focus on search engine optimisation for your business.
Before SEO you'll need
Corporate Identity - Website or Online Store Let me help you in creating an effective brand and online space for todays digital world demands.